January 2014 was an exciting month, at least if living through snow, ice, and cold is your idea of exciting. That weather was part of the reason that automobile sales were down (as much as 19% at Volkswagen).
But not for all brands. In fact, Chrysler, Nissan, and Subaru sales were up substantially.
When sales are down a lot for some brands, it’s pretty evident that a buyer is likely to get a better deal on those brands.
So the next couple of weeks might be a good time to shop for a Volkswagen, General Motors (sales down 12%), Ford (down 7%), or Toyota (down 7%).
Also remember that bad weather increases the demand for SUVs and all-wheel-drive vehicles, so this may not be the best time to buy those.