Frequently Asked Questions

What is Carjojo?

Carjojo is an automobile buyer’s information site and a vehicle-purchase negotiating service that helps new car buyers secure the best price on a new car purchase. Carjojo is different from traditional car-buying websites: We track inventory, price, and behavior data for almost all new individual vehicles and almost all new vehicle dealers in the United States. With this huge amount of data, we perform analytics that allow us to provide you with insights that help you negotiate the best achievable price for a new vehicle. If you want us to negotiate your car deal on your behalf, we contact vehicle dealers and use these insights to solicit their agreement to sell you the vehicle at a price that our data suggests is the best achievable price.

Is Carjojo for new or used cars?

Currently, Carjojo is for new vehicles only – cars, trucks, vans, SUVs, etc.

How much does Carjojo cost?

  • You can have Carjojo negotiate on your behalf to attain the Carjojo Lowest Estimated Price, and avoid the stress of having to price negotiate yourself. This service costs just $299, and you only pay if we successfully get the dealer to agree to the price, so it’s absolutely risk-free. You can also get this  service for free!  Just choose “financing” when placing your order and submit a loan application with our financing partner Lightstream/SunTrust.  If your loan application is approved, your Carjojo service is absolutely free!  (If it is not approved, you can still pay for the service).

Can Carjojo buy the vehicle for me?

Once you’ve chosen the car model you want to buy, we’ll contact each dealer who has the vehicle you want and request that they agree to the Carjojo Estimated Price. Then we’ll tell you each dealer who has agreed in advance to sell you the vehicle you want at that price. You just walk in to the dealership and sign on the dotted line. We charge a one-time fee of $299 for this service, and you are not charged until the dealer has agreed to your price.

Does Carjojo work with car dealers?

No. And yes.

We do not work with car dealers in that we don’t have a “preferred” set of dealers. We have no formal relationship with any dealer, and we do not charge a fee to any dealer for our services.

But, yes, we do work with any and all dealers. We are in communication with car dealers every day.

Our customers do not purchase vehicles from Carjojo. All new cars arranged for sale are subject to price and availability from the selling franchised new car dealer.

Do you sell or give away my contact information to car dealers?

Absolutely not. Unlike traditional car-buying websites, we are not agents or advertisers or lead generators for car dealers. We are a service for the car buyer. That’s why we charge a fee for our premium service — because we only work for you.

What if I’m not satisfied?

If you are not completely satisfied for any reason, please contact us at and we will work with you to make it right.

How does Carjojo do it?

Every day, we aggregate and analyze thousands of new auto ads and inventories throughout the United States, in addition to monitoring all available rebates, incentives, and discounts. From this data, we know exactly which individual models are on sale, what vehicles are selling fast or slowly, where inventory is in short supply or plentiful, what vehicles are selling at what prices in each local area, and much much more. We update both our data and the analysis of the data every single day.

How does your data help me get a good price on a new car?

When buyers have access to comprehensive insights about the car market, they can assess the lowest achievable price on the car they want to buy. Consider the process of buying an airline ticket. Airlines reprice their tickets every second, because they have data to understand the market perfectly.

Carjojo’s goal is to give you the advantage of that level of understanding of the car market. We analyze our data to find patterns that otherwise are not obvious or accessible and we provide those insights to you.

For example, say our data indicates a particular dealer lowers the price of a specific vehicle every 14 days and, at the time you use Carjojo, it has been 11 days since the last price reduction. Our technology will enable us to advise waiting three more days before you approach the dealer about the car so you’ll get the best achievable price on that vehicle.

What is the Carjojo Lowest Estimated Price, backed by our Price Match Guarantee?

Based on our data and analysis, we determine a price range for each individual vehicle in our system. This range represents the lowest price range that we believe the dealer will accept for the vehicle, factoring in all market, competitor, dealer, and individual vehicle considerations.

Keep in mind, you must negotiate to have a good chance to achieve the Carjojo Lowest Estimated Price. The Carjojo Deal Sheet makes it easy! The dealer is not likely to accept the lowest price unless you demonstrate why he should, and what your alternatives are if the dealer does not accept the price. All the information and justification you need for negotiation will be clearly presented on your Deal Sheet.

There is no guarantee that the dealer will sell the vehicle for a price in this range, nor that the dealer will not sell the vehicle for less than the lowest point on the range – sometimes market, competitor, or other conditions can change unexpectedly. The Carjojo Deal Sheet contains the most current, relevant, and accurate data available.

So why do we say “Guaranteed?” Because when you place a Carjojo order, Carjojo will get the dealer to agree to that price, or Carjojo will not charge you for the service – and we get that price most of the time. And if you buy a Carjojo negotiated price and you then see it for less, we will pay you the difference. See terms here.

Does the “Carjojo Estimated Price” account for taxes and fees?

The Carjojo Estimated Price is the final price for the vehicle, including all manufacturer-installed equipment and freight charges. It does not include taxes, documentation or other similar fees, registration fees, or any dealer-installed equipment that is not stated.

A dealer told me that no one will sell me the vehicle for the Carjojo Estimated Price. What should I do?

We believe our data and technology provide the most accurate and current pricing projection, but unforeseen factors may influence a given deal or dealer. Sometimes market conditions change so quickly that what was true yesterday is no longer true. Most likely, the dealer is negotiating with you – they are trained negotiators. The Carjojo Deal Sheet lists alternatives you have to get a similar deal at another dealership. We recommend that you consider these alternatives as you decide if it is worth your time to continue to talk with this dealer, or if you’d rather move on to another dealer.

The Carjojo Estimated Price is higher than the dealer price! Why?

There could be a number of reasons. The most likely reason is that the dealer is including rebates in the price that are not available to everyone. On Carjojo, we include rebates that are available to everyone, and give you the ability to add other rebates that you qualify for. For instance, you may qualify for a $1,000 rebate only if you already own a car of the same brand. The dealer site may assume that you do, and lower the stated price by $1,000. Carjojo does not make that assumption. The reason is simple – the dealer site wants to show the lowest price, even if that price is not generally available, to get you to come in. Carjojo wants to show you the honest facts and let you decide!

Can Carjojo fix lease terms and monthly payments for me?

Carjojo does not negotiate the terms of a lease. Carjojo does negotiate the purchase price of the car for you, and that price is a key factor in getting a good lease deal. Still, you and the dealer will have to agree on the interest rate, residual value, annual mileage allowance and down payment – the other items that determine the monthly payment and cost of a lease. Remember that leasing typically costs more than purchasing in the long run, which we wrote about here.

As a very simple rule of thumb, use Carjojo to help you negotiate the price, and insist that the interest rate (which in the leasing world is called the money factor) is not more than what your local credit union would charge on an auto loan. Those two items help ensure that you get a very good lease deal.

I see a car in your system but the dealer told me it was sold. Why?

We update our data at least once daily, and it is possible the car was sold between our updates. Also, sometimes a dealer may inadvertently continue to list a vehicle for sale after it has been sold.

How is Carjojo different from a traditional auto broker?

The short answer: Carjojo is data driven, does not take a penny from any dealer, and treats all dealers the same. The traditional broker is not data driven but is relationship driven, and works to protect and promote his relationship with his set of “in” dealers. You get a lower price and a larger vehicle selection with Carjojo.

The long answer: Carjojo is an auto broker like an orchestra is a barbershop quartet. You can hear music at either, but the reasons you listen to each are very different.

A traditional auto broker arranges for a dealer to sell you a car at a price. Often, they find the car for you, after you’ve told the broker the model, color, and features you want.

So far, so good. But the broker usually has a formal or informal agreement with the dealer and is paid by the dealer to find you the car. Even if the broker charges you for their service, they also charge the dealer, and that results in you paying more than you should, since the dealer has to cover the fee he is paying the broker.

Additionally, the broker almost always works with a pre-selected dealer or set of dealers – the “in” group. Often, the broker used to work for the dealer, or is friends with the dealer, or has done so many deals with the dealer that they socialize together. This means that the selection offered to you the consumer is limited by what the “in” dealer wants to sell, and more importantly, the “in” dealer sets the price of the car and you don’t get a chance to negotiate – so you can be sure that the price being set is higher than you need to pay.

The broker is not data driven but is relationship driven, and works to protect and promote his relationship with his set of “in” dealers.

The ideal customer for the traditional auto broker is a person who wants the convenience of someone else doing the hard work of finding the car and agreeing to the price, but who is less concerned about what the price actually is. The traditional auto broker is a broker-win/dealer-win/consumer-win for convenience but a broker-win/dealer-win/consumer-lose for price.

Carjojo is data driven, does not take a penny from any dealer, and treats all dealers the same.

Carjojo’s data and analytics determines the lowest price that the market suggests a dealer will accept for a given car – the “Carjojo Estimated Price.” Our customers use our “deal sheets” to negotiate with car dealers to achieve the Carjojo Estimated Price.

If a customer doesn’t want to do this on their own, they can ask Carjojo to help. We then contact the dealer and attempt to have the dealer agree to the Carjojo Estimated Price. Most times, they do, and our customer has the benefit of selecting inventory from every dealer and getting the best price – without having to do the work themselves.

The Carjojo system is a Consumer-win/dealer-win/Carjojo-win for convenience and a consumer-win/dealer-win/Carjojo-win for price.

What is the Carjojo Deal Sheet and how do I use it?

The Carjojo Deal Sheet is a “cheat sheet” to help you negotiate with the dealer. It includes the Pricing, Negotiating Power, and Alternative sections making a strong case for paying the lowest price for the vehicle you want. The Deal Sheet is ready to print, email, or text to your dealer.

I need help deciding which car is right for me. Can Carjojo help?

Yes! You don’t need to have a particular vehicle in mind to use Carjojo. Just enter the criteria of the vehicle you’re looking for and Carjojo will show you models that meet your needs.

If you have already decided on a particular car, our “intelligent search” will suggest similar models that you may wish to consider.

If getting the best price is your #1 criteria, Carjojo can find the very best deal among different brands and models. We don’t provide a confusing overload of specifications, options, and professional or consumer car reviews. We just help you get the best price on the car you select.

When will Carjojo have iOS and Android apps available?

We have received many requests for this from iPhone and Android users! We will be working on this in the future.

What happens if I change my mind after I'm notified that Carjojo has successfully negotiated a car purchase for me?

You are never obligated to purchase the car – until you sign final paperwork at the dealership. You are only obligated for the $299 Negotiation Service fee when a dealer has accepted the price and Carjojo notifies you. However, we understand that sometimes you may change your mind. For that reason, Carjojo will gladly obtain a price guarantee for a second vehicle at no additional charge if you decide you don’t really want the first vehicle.

If Carjojo negotiates a car purchase for me, can I still test drive the car before I commit to buying it?

Of course! Just arrange a test drive with the dealer. But Carjojo works best when you are ready to buy.

What about rebates?

Rebates are good for car buyers (usually). But they can be very, very complicated.

Carjojo shows you the rebates that apply to everyone, and lets you view and choose the rebates that only apply to certain people (such as people in the military) so you can customize.

When you buy the car, the rebate is between the manufacturer and you, although you usually sign over the rebates to the dealer in exchange for getting them applied to the purchase price of the vehicle.

Dealers sometimes use rebates deceptively in their advertising, showing a low price that includes rebates that you don’t qualify for – that’s why it’s important to understand the real price of the car as well as what rebates you do qualify for. Carjojo shows you that.

I need to finance my new car purchase. Can Carjojo help me with that?

Currently, we do not provide or negotiate financing. This can be done either through the dealer, or from an outside lender such as a bank or credit union.

If you use Carjojo’s Guaranteed Negotiated Price Service, your specialist will ask you how you plan on financing. He or she will alert you to any rebates that require you to finance with the dealer or preclude you from financing with the dealer.

We do offer advice and tips on financing. See the following:

2 ways to save on financing your new car


Keep your (new car financing) cards to yourself

Car buyers mistakenly turning to leasing

The only reason to lease a new car and the only reason not to

Can Carjojo help with my trade-in?

Carjojo helps you get the best price on your new vehicle. We don’t provide an appraisal of your trade-in vehicle, but we can offer you advice:

The value of a used car depends on mileage, condition, and who is buying. The “wholesale” price is usually what a dealer will pay, and the “retail” price is what you would pay if you purchased it from a dealer. As a loose rule of thumb, wholesale and retail prices may differ by about $2,000 for vehicles below $40,000; and $3,000 – $4,000 for those above $40,000.

The trade-in golden rule: The price you will receive for your trade-in is directly proportional to the time and effort you are willing to invest selling it.

Here are your options:

1. Trade in to the dealer that you are buying your new car from. This is by far the easiest and least risky option. The downside is that the price will be low, near wholesale. Sometimes, however, the dealer may give you more than the wholesale price if you are trading in a recent-year vehicle of the same brand as the brand you are buying.

2. Sell the car yourself on an online classified site (like Craigslist). You’ll get more for it, possibly the retail value—but be prepared for a time drain. Also, there is some risk in meeting a stranger to accept a payment. Another significant risk is if something goes wrong with the car after you’ve sold it and the buyer comes back to you.

3. Sell the vehicle on a physical “classified car lot” where your car and others are physically located where buyers can inspect the vehicle, and the car lot gets a portion of the selling price. The pros and cons are similar to those of selling it yourself, but it’s less risky because you don’t have to interact with the buyer. Not available in all areas.

4. Sell to a used-car or other dealer. You might get a little more than what you’d get from the dealer you are buying your new car from, but it’s probably not worth the effort.

5. Use a “peer-to-peer” web site. Vroom, Shift, and Carvana are examples, and there are others. This might be best choice if you’re using a reputable firm. This option will give you more than the dealer wholesale price, but it shouldn’t take much effort on your part. Peer-to-peer sites are not available throughout the country, however, so check if there is one available in your area.

Unless you don’t really care about the price you get for your old car, you should, before going to a dealer, get a solid understanding for the wholesale and retail value of your trade-in. You can use sites like Kelly Blue Book ( and or others to get an estimate. Also you should look for models just like yours on classified sites like Craigslist and see what other people are listing similar vehicles for.

This will give you an idea of what you can expect with each of the selling options reviewed above. For instance, you should expect a dealer to offer you something close to the wholesale price. If the price is a lot less, you should insist on more.

If you sell the car yourself, use the wholesale-retail scale to decide where to price your car. The closer you price your car to the retail price, the longer it will take to sell. Conversely, the closer you price your car to the wholesale price, the quicker it will sell.

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