Look for Deals from Mazda, Nissan, and Toyota

If you’re in the market for a car, SUV or truck, consider this insider tip.

Japanese automakers including Mazda, Nissan, and Toyota look to move inventory in March. What this means is significant savings!

Quick Pop Quiz

Q: Why are there so many discounts and new car sales at the end of December? 

A: Lots of reasons you might know, including that December 31 is the last day of the fiscal year for most automobile manufacturers — and they are trying to cram in sales to boost their numbers.

Q: What’s the significance of March 31 to car buyers?

A: You canny operators may say “that’s the end of the quarter and a good time for discounts.” You’d be right, but you still wouldn’t have the whole picture.

Japanese Automakers Need to Sell Cars in March

March 31 is a special date for car buyers because Japanese automakers have fiscal years ending on that day (that’s Honda, Mazda, Mitsubishi, Nissan, Subaru, and Toyota — and to make it interesting, also Indian manufacturer Tata, the parent company of Jaguar and Land Rover).  So those automakers are doing everything they can to cram in sales by then.

March is usually a pretty good sales month for all brands. But for the Japanese automakers, sales really spike in March — higher than February and higher than April. In fact, last year Nissan’s March sales were a stunning 25% higher than the month before or the month after.

So far this March, Toyota has announced new, larger rebates. Mazda and Nissan too. Even incentive-shy Honda has added some dealer incentives. And, by the last week of the month, don’t be surprised if additional incentives are added.

In fact, if you are a March Madness-holic, check the ads that are running during the basketball games. (My bracket includes a lot of ads from the above companies.)

Selected Rebates that Increased in March:


  • Mazda3
  • CX-3
  • CX-9
  • MX-5 Miata


  • Altima
  • Rogue
  • Pathfinder


  • Avalon
  • Prius
  • Sienna
  • RAV4

Bottom line

If you’ve had your eye on a car, SUV, or truck from any of the above brands, buying this month, especially toward the end of this month, could be fiscally prudent!

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