Our story is simple. We were tired of people wasting days haggling with dealers only to end up still paying too much for their new car. So we built a product that gets you the best deal with just a tap of the screen.
We know cars are much more than a way to get around–they’re where life happens. Carjojo’s mission is to inspire life and adventure on the open road by making car buying simple, financially sound, transparent, and enjoyable.
Carjojo was founded by Peter Levy, a veteran entrepreneur and pioneer in the consumer automotive information space. Peter founded IntelliChoice, Inc. in 1986, which became the largest provider of consumer automobile shopping information in the US. Peter originated the concept of ownership cost measurement for consumer vehicles, a concept that is now industry standard and copied by many of today’s top automotive information firms.
Peter Levy created Carjojo for one reason: He was shopping for a car and wanted to get the best possible deal.
But it wasn’t easy to determine the lowest price he should offer when negotiating with a car dealer. The internet should have made it easy to get a great deal. Instead the information available was inconsistent, obscure, or needlessly complex, and car-buying services were not really on the consumer’s side. The deck seemed stacked against the consumer.
After weeks of research, strategizing, and back-and-forth with dealers, Peter negotiated a killer deal on the car he wanted. But, he thought, there’s got to be a better way! So he decided to create the thing his car-buying experience was missing. CARJOJO — An easy, honest, transparent way to get the very best deal on any new vehicle.